• Fort Lauderdale, FL
  • Contract
  • Full-time
The Analyst, Personalization is a highly motivated, quick learner with digital marketing experience. This role will be focused on the implementation of AutoNationrsquos personalization and AB Testing strategy.

The Analyst, Personalization will have an interest in AB testing design, optimization, search engine optimization andor web analytics with a digital marketing or e-commerce background. This individual should also be able to execute the tactical aspects of the Companyrsquos personalization efforts.

The Analyst is highly analytical, has a can-do attitude, excellent follow-up and organization skills as well as the ability to work in an agile environment.

Primary Essential Duties and Key Responsibilities

Conceptualize and create testing, personalization, and SEO campaigns including determining intended outcomes and defining success metrics to measure Execute on the tactical development, testing, and rollouts of these strategies.

Manage scopes, timelines, and deliverables on concurrent projects Track milestones through development and project cycle and manage risks to the timeline Effectively monitor tests and campaigns including reporting and results presentations Understand benefits, risks and potential downstream impacts of changes and enhancements to the current state Maintain relationships with stakeholders and cross-functional teams


  • 4+ years of professional experience in digital marketing
  • experience in ecommerce or digital business is a plus
  • Expertise working with web analytics software is a plus Experience and executing AB testing and personalization strategies is a
  • Experience with SEO including best practices and related tools is a plus Working knowledge of HTML is a plus Ability to work in an agile development environment Skills Needed Exceptional analytical and problem-solving skills Continual desire for improvement desire Inquisitive asking why, how, and what to proactively make changes Excellent listening, written and verbal communication skills
  • Must be able to prioritize workload and be self-motivated Effective time management skills – ability to prioritize and meet deadlines
  • Professional in communication, both verbal and written Comfortable in, and can thrive in, a fast-paced environment Able to work efficiently on a team as well as autonomously
  • Physical Requirements Standard office environment
  • The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job.
  • Incumbents may be requested to perform job related tasks other than those specifically presented.

View & Apply : Read More